An American Tradition is right. 50+ years after this booklet is printed there are lots of bowl games. Lots of bowl games. There's the Famous Idaho Potato Bowl, The Beef O'Brady Bowl, The MAACO Bowl, the AdvoCare V100 Bowl, the Belk Bowl, and on and on and on. But there's only one Rose Bowl.

Even though in the pursuit of the almighty dollar, it's now called the "Rose Bowl Game presented by Vizio." (Anyone know what a Vizio is?)